Reveille Trading Company is a black, service-disabled, veteran-owned, direct trade, specialty coffee company. RTC's mission is to bring economic inclusivity to as many people around the world as possible. They do this through a variety of ways but mainly through direct trade, which means partnering with mostly small farmers world wide. Please visit at Reveille.io to see their full product line.
While being Lead Creative at RTC Ari's goal has been to create clear and consistent identity. With nods to RTC's military roots while not being overly gendered, and above all to keep the company feeling as inclusive as possible.
For the packaging design for Reveille Trading Company Ari created an updated toile de jouy. An all Georgia design was created pulling from Atlanta and Savannah Georgia cityscapes. Honey bees, magnolia flowers and coffee cherry's are also featured.
When creating the labels all single origins were created by making hand drawn animals that are representative of their country.
When creating the image listings for RTC the challenge was creating an image that was packed with information, formulaic and beautiful. Which came down to - blend or single origin, name or country, and flavor notes.
All images shown are property of Reveille Trading Company used with permission. All drawings and graphics were created by Ari Diaz 2019-2022.